Electric mobility: focus on customer19 March 2019
In ten years time, if you’re looking into buying a new car, it’s going to be an electric one. Electric vehicles are joining the mainstream and are here to stay. As a consequence, there will be a significant uptake in the demand for electric-vehicle infrastructure. ‘An electric driver doesn’t care about the type of technology behind a charging station. He just wants to plug in and charge his car. Hassle free, any time, anywhere.’
At the moment, there’s plenty of access to efficient charging. Looking at Europe, the densest charging infrastructure is in the Netherlands. However, charging infrastructure could still become a roadblock to the massive electric vehicle uptake that’s expected within ten years.
What do customers want?
According to Roland Ferwerda, director of NKL, an independent knowledge platform on charging infrastructure in the Netherlands, we still need to charge ahead to meet the growing electric-vehicle infrastructure demand. In February, NKL organized an international symposium, Future of Charging 2019. At Eindhoven University of Technology, researchers presented the latest results of scientific projects on, amongst others, energy demand, energy management systems, the use of algorithms and blockchain. ‘The knowledge and technology are there, but an electric driver doesn’t care about the type of technology behind a charging station. He just wants to plug in and charge his car. Hassle free, any time, anywhere. If we are able to deliver a customer service experience that our consumers want and expect, we can really speed up the roll-out of charging infrastructure.’
Too many charging cards
Lack of charging infrastructure or poor access or availability of charge points pose a hurdle for consumers, but simply too many charging cards for different charging stations can be a bottleneck to EV adoption as well, says Maarten Hachmang, director and owner of laadpastop10.nl.
Hachmangs business laadpastop10.nl, provides an overview of charging cards and costs in Europe. ‘Within Europe, there are more than 500 different charging cards available. When traveling through different countries, an EV-driver sometimes needs to bring more than twenty different cards. If we want to meet our governments goal - zero emission by 2030 - we really need to make charging an EV more consumer friendly.’
We need more measures to convince drivers to purchase an electric vehicle. The Future of Charging provided the latest insights on the roll-out of charging infrastructure and access to efficient charging stations. It’s time for all stakeholders to collaborate on how to make charging an EV easy, consumer friendly and hassle free. Are you involved in the roll-out of charging infrastructure, would you like to have more information or share your knowledge and experience? Let us know!